Connect
RSS Feed
-
-
Recent Posts
- Artificial Intelligence for Business Development
- Technology, Data Analytics for Customer Acquisition
- LinkedIn for Business Development
- Intelligent Sales Strategy: Part I of III – PRODUCTIVITY using Tableau
- Marketing is Measuring: Part III – Focus on Specific Market Segments
- Marketing is Measuring: Part II – Leads Generation, Cultivation
- Marketing is Measuring: Part I – Email Marketing Case Study
- 3SG Case Study: Advanced Architectural Stone
- Canvas of Social Media – Be Picasso of Your Business
- Expand Your Reach – Part V – Value on the Table?
Topics
advanced architectural stone AI architectural design for lighting architecture industry artificial intelligence blog business analysis business intelligence business introductions business leads case study competitive analysis construction industry CRM Customer Relationships Management customer support Dashboards data analytics data interpretation Design Sustainability digital marketing email marketing Find Problems interpret data leads generation lighting design LinkedIn for Business Relationships LinkedIn for Sales Support marketing is measuring marketing strategy Market Research market segments Nutshell CRM prospects engagement relationships sales prospecting Sales Strategy sales tracking social media social media strategy sustainability Tableau top of sales funnel Web Analytics web strategy
Category Archives: Strategy Execution
Intelligent Sales Strategy: Part I of III – PRODUCTIVITY using Tableau
This blog post describes the first of the three advantages I will develop in this blog post series – PRODUCTIVITY. When a sales process is clearly defined, and tools are in place to measure the data, interpret it, and see … Continue reading
Posted in Business Insights, Data Analytics, Sales Strategy, Strategy Execution, Tableau
Tagged Nutshell CRM, Tableau
Leave a comment
Marketing is Measuring: Part III – Focus on Specific Market Segments
You are looking to grow market penetration for a specific product. How well is it working? Do you want to develop content that would engage your prospects effectively? How do you discover potential changes that can bring maximum bang for … Continue reading
Posted in Business Insights, Data Analytics, Marketing, Strategy Execution
Tagged leads generation, market segments
Leave a comment
Marketing is Measuring: Part II – Leads Generation, Cultivation
For a manufacturer or services company focused on specialized technology and processes in the architecture and construction industry, there is potential to attract customers nationwide or even internationally. How do you realize that potential?
Marketing is Measuring: Part I – Email Marketing Case Study
Email marketing can be a powerful tool to cultivate relationships with prospects. Keys to success with it: Quality educational content Right messaging to connect with prospects Feedback loop to measure, learn and refine over time.
Posted in Data Analytics, Marketing, Strategy Execution
Tagged Dashboards, email marketing, Nutshell CRM, Sales Strategy, Tableau, Web Analytics
Leave a comment
3SG Case Study: Advanced Architectural Stone
We here at 3SG have a fun, productive work relationship with Advanced Architectural Stone (AAS). We started with a mission to answer two questions: Where are the opportunities for the company to grow? How to pursue those opportunities? The … Continue reading
Canvas of Social Media – Be Picasso of Your Business
Would buying a piece of canvass make you Picasso? Probably not … Where is the art and genius of painting? Think of your social media and other external communication channels as canvas for your business. What paints the pictures … Continue reading
Posted in Communication, Marketing, Strategy Execution
Leave a comment
Expand Your Reach – Part V – Value on the Table?
Looking for a low hanging fruit for your business? Go no further than your current customers and pool of prospects. Are you maximizing their potential?
Posted in Business Insights, Marketing, Strategy Execution
Leave a comment
Straight Line for Business
The shortest distance from point A to point B is a straight line. Why does this make a difference for your business?
Business Development 101: Discover Right Problems
Where is my opportunity to differentiate? How can I open doors the competition isn’t even thinking about? The answers are in problem finding.
Posted in Business Insights, Marketing, Strategy Execution
Leave a comment
Email Marketing and Social Media – Fuel Your Relationships
Would cultivating relationships help in your business? The answer is yes unless you are selling a product that goes off the shelf. How do you do that well without diluting focus from what matters today?
Posted in Communication, Marketing, Strategy Execution
Leave a comment
Expand Your Reach – Part IV – Use Your Website
Think of your total market as a combination of different segments. Each of these segments has its own “personality.” This post is a continuation of our thoughts from the previous blog post in this series – “Create and Capture … Continue reading
Posted in Data Analytics, Marketing, Strategy Execution
Leave a comment
Expand Your Reach – Part III – Target Market Niches
How do I customize my offering to attract and win more customers? Customers today complete, on average, 60% of a typical purchasing decision—researching solutions, ranking options, setting requirements, benchmarking pricing, and so on—before even having a conversation with a supplier. … Continue reading
Expand Your Reach – Part II – Where is my Target Market?
How well does your marketing budget add up? How do you decide which products or services to prioritize? It’s a lot easier when you use real data to design your strategy.
DRiVE – Have Fun, Innovate and Be Sustainable
I recently read Daniel Pink’s book, DRiVE. The most compelling idea for me was what Daniel called Type I Behavior: “Type I Behavior is geared more by the intrinsic desires than the extrinsic ones. It concerns itself less with the … Continue reading
Posted in Business Insights, Communication, Industry, Strategy Execution
Tagged CRM, Data Focus, digital marketing, innovations, sustainability
Leave a comment
Leads – The Blood of a Business
Healthy blood circulation makes life more fun, energetic and full of vitality. This is as true for your business life as it is for your physical health. What is blood to a business? I always think the blood of any … Continue reading
Customer Relationship Managment (CRM) – Four Keys for Success
A Customer Relationships Management (CRM) system can play a pivotal role in answering several questions – How do you manage your prospects database? How do you cultivate confidence and credibility with them? How do you track and understand them? How … Continue reading
Web Analytics – Is My Marketing Working?
John Wannamaker had interesting quote, “Half of my marketing isn’t working. I just don’t know which half.” Fortunately, marketing has evolved since then. The technology and tools have put so much power now in the hands of marketers. The key … Continue reading
Capture Market Niches – Paradigm for Leads Generation
Have the right positioning and marketing content. And then use that to strengthen your relationships. Email marketing, networking using social media channels, your 24/7 online presence can make it easier for you. Save your time, cut down your cost and maximize your resources. Continue reading
Connect
RSS Feed
-
