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- Technology, Data Analytics for Customer Acquisition
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- Intelligent Sales Strategy: Part I of III – PRODUCTIVITY using Tableau
- Marketing is Measuring: Part III – Focus on Specific Market Segments
- Marketing is Measuring: Part II – Leads Generation, Cultivation
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- Canvas of Social Media – Be Picasso of Your Business
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Category Archives: Industry
DRiVE – Have Fun, Innovate and Be Sustainable
I recently read Daniel Pink’s book, DRiVE. The most compelling idea for me was what Daniel called Type I Behavior: “Type I Behavior is geared more by the intrinsic desires than the extrinsic ones. It concerns itself less with the … Continue reading
Posted in Business Insights, Communication, Industry, Strategy Execution
Tagged CRM, Data Focus, digital marketing, innovations, sustainability
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Lighting Design – An Art and Science
Lighting system design is both art and science. We light for people and situation; for example, good lighting design enables us to relax in one space, and to work in another. What is important to keep in mind … Continue reading
Customer Relationship Managment (CRM) – Four Keys for Success
A Customer Relationships Management (CRM) system can play a pivotal role in answering several questions – How do you manage your prospects database? How do you cultivate confidence and credibility with them? How do you track and understand them? How … Continue reading
Web Analytics – Is My Marketing Working?
John Wannamaker had interesting quote, “Half of my marketing isn’t working. I just don’t know which half.” Fortunately, marketing has evolved since then. The technology and tools have put so much power now in the hands of marketers. The key … Continue reading
Capture Market Niches – Paradigm for Leads Generation
Have the right positioning and marketing content. And then use that to strengthen your relationships. Email marketing, networking using social media channels, your 24/7 online presence can make it easier for you. Save your time, cut down your cost and maximize your resources. Continue reading
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