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Recent Posts
- Artificial Intelligence for Business Development
- Technology, Data Analytics for Customer Acquisition
- LinkedIn for Business Development
- Intelligent Sales Strategy: Part I of III – PRODUCTIVITY using Tableau
- Marketing is Measuring: Part III – Focus on Specific Market Segments
- Marketing is Measuring: Part II – Leads Generation, Cultivation
- Marketing is Measuring: Part I – Email Marketing Case Study
- 3SG Case Study: Advanced Architectural Stone
- Canvas of Social Media – Be Picasso of Your Business
- Expand Your Reach – Part V – Value on the Table?
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Category Archives: Data Analytics
Intelligent Sales Strategy: Part I of III – PRODUCTIVITY using Tableau
This blog post describes the first of the three advantages I will develop in this blog post series – PRODUCTIVITY. When a sales process is clearly defined, and tools are in place to measure the data, interpret it, and see … Continue reading
Posted in Business Insights, Data Analytics, Sales Strategy, Strategy Execution, Tableau
Tagged Nutshell CRM, Tableau
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Marketing is Measuring: Part III – Focus on Specific Market Segments
You are looking to grow market penetration for a specific product. How well is it working? Do you want to develop content that would engage your prospects effectively? How do you discover potential changes that can bring maximum bang for … Continue reading
Posted in Business Insights, Data Analytics, Marketing, Strategy Execution
Tagged leads generation, market segments
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Marketing is Measuring: Part I – Email Marketing Case Study
Email marketing can be a powerful tool to cultivate relationships with prospects. Keys to success with it: Quality educational content Right messaging to connect with prospects Feedback loop to measure, learn and refine over time.
Posted in Data Analytics, Marketing, Strategy Execution
Tagged Dashboards, email marketing, Nutshell CRM, Sales Strategy, Tableau, Web Analytics
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3SG Case Study: Advanced Architectural Stone
We here at 3SG have a fun, productive work relationship with Advanced Architectural Stone (AAS). We started with a mission to answer two questions: Where are the opportunities for the company to grow? How to pursue those opportunities? The … Continue reading
Expand Your Reach – Part IV – Use Your Website
Think of your total market as a combination of different segments. Each of these segments has its own “personality.” This post is a continuation of our thoughts from the previous blog post in this series – “Create and Capture … Continue reading
Posted in Data Analytics, Marketing, Strategy Execution
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How do I realize my potential – Five Questions
Diagnose before prescribe. This old saying is equally true and valid when it comes to realizing your full potential for growth and market share. How do you diagnose accurately? The answer is – ask the right questions. This whitepaper … Continue reading
WISE Series Part I – Business outcomes and website – What is a WIN for me?
The role of the website and online presence has evolved… The key question that you always want to start with is… WHAT IS A WIN FOR ME?
Posted in Data Analytics, Marketing
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Customer Relationship Managment (CRM) – Four Keys for Success
A Customer Relationships Management (CRM) system can play a pivotal role in answering several questions – How do you manage your prospects database? How do you cultivate confidence and credibility with them? How do you track and understand them? How … Continue reading
Web Analytics – Is My Marketing Working?
John Wannamaker had interesting quote, “Half of my marketing isn’t working. I just don’t know which half.” Fortunately, marketing has evolved since then. The technology and tools have put so much power now in the hands of marketers. The key … Continue reading
Capture Market Niches – Paradigm for Leads Generation
Have the right positioning and marketing content. And then use that to strengthen your relationships. Email marketing, networking using social media channels, your 24/7 online presence can make it easier for you. Save your time, cut down your cost and maximize your resources. Continue reading
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